Article  Directory

—Is that a Logo, or an Illustration?
The job of a logo in the marketplace is a tough one. It's out there on the front lines, doing the heavy lifting for the company's branding efforts, tirelessly pushing to imprint itself into the minds-eye of consumer and client. But to be able to do that job, a logo needs a carefully-crafted versatility, something a inherently complex illustration can rarely provide. >> READ ON

—The Typewriter is Extinct. Typeset Like a Pro.
Too many typewriter conventions--conventions dictated by the limitations of the typewriting machinery--are still being practiced, making the typeset page poorer for it. Here are four of the most common typing conventions and holdovers that need weeded out to make your corporate communications more streamlined and professional. >> READ ON

—Crawl Out From Under Those Rules of Thumb.
We love those rules of thumb; buy into 'em by the case lot. It's not hard to understand why...they make our too-complicated lives seem easier: rule of thumb says so. Good enough. Stop thinking. They're short, they're sweet, the wisdom validated by the horde who abide their direction. The problem with anointing rules of thumb and conventional wisdom as the de facto right answer is that it's rarely that simple, especially in business communications. >> READ ON

—Need a Book Cover? Some things to Consider
If you find yourself in control of your book cover (usually because the publisher isn't paying for it, you are), there are a number of critical factors to understand and implement if you want that cover to effectively do the huge job it must: sell your book. >> READ ON

—Worshipping at the Temple of Color.
I'm a big fan of full color, especially in my fiction. >> READ ON

—A Quick Tour of the Published Novelist Sandbox
Chase the published novelist's dream with a firm grasp of reality. >> READ ON