The Bonefrog Creative Studio provides creative services in the following areas:

Graphic Design
Including logos, advertising design, business branding and communication, print publications, websites. [see Been and Done page for an extensive outline]

Illustration and Photography
While the studio owns a large library of royalty-free photos and illustrations, some projects call for specialty illustration, which typically can be provided by Bonefrog Creative. But, as needed, freelance photographers and illustrators will be brought in, managed and art directed as part of the project service package.

Copywriting
Copywriting services range from generating headlines to strengthening and tweaking to complete assembly of the word package.

Print Buying
I have bought hundreds of thousands of dollars of printing on behalf of my clients over the years, and this extensive knowledge and experience--including recommending resources and options to fit any budget--are part of the service package.

Consulting: Strategic Thinking and Creative Direction
My depth and breadth of experience as a creative services provider is a valuable asset those looking to start a business or organization, solidify a brand, expand market share, enhance or repair an image, or cook up a marketing campaign.

Desktop Publishing Training
For those looking to add effective design and page layout skills--either for themselves or their employees--Bonefrog Creative provides on-site training. The basic design techniques, creative thinking skills and practices taught will greatly enhance the effectiveness and professional flavor of everyday business communications.

PACKAGED CREATIVE SERVICES
The following packages focus on specific needs that are often sought by businesses looking for creative services:

Graphical Identity Package
Businesses and organizations need a powerful graphical identity to compete for awareness in the marketplace. The most important component in a business' graphical identity is the logo. The business stationary, forms, signage and promotional items are subsequently developed and tasked to carry the logo into the battle, while advertising and other marketing tools labor to bring awareness to the products and services being offered--products and services that wear the company logo for a face. The importance of an effective logo cannot be overstated, yet too many businesses and organizations head off to market with a weak, cub-grade logo that looks exactly like the afterthought it is.
      Bonefrog Creative will work with you to develop a logo that is up to task of doing the heavy lifting you'll demand. Here's how we'll do it:

—An initial strategy meeting to determine your graphical likes and dislikes, discuss applications, usage and positioning, project budget and deadlines.

—The fees and number of logo options you have to choose from depend on how tightly we can dial in a graphical direction in the beginning. Some clients prefer (and have the budget for) a wide exploration of graphical styles and directions. Others put themselves in the hands of the designer and turn me loose along an agreed-upon graphical path, then choose from the resulting three or four solution options. Tweaking and tuning up and final color specification are included. Also included in the package is the layout for the stationary--business cards, letterhead and envelope.

—The costs can run anywhere from $350 to up in the $1000 range depending on how wide and deep the graphical exploration needs to go, how many changes and "what would it look like ifs" it takes to arrive at the final logo. An estimate will be provided after the initial strategy meeting, and you will be informed up front if subsequent requested changes and explorations are beyond the original estimate parameters.

—Included in the logo package is a CD containing the various electronic flavors of the logo needed for printers, sign makers, designers, etc.

Graphical Standards Manual
To do what it needs to do in the marketplace--carry the brand awareness of a product or service--a logo must be protected from corruption and dilution by misuse. And the best tool for protecting the effective strength of a logo is a graphical standards manual.
      Think of a graphical standards manual as a rule book for the use and application of a logo. A GSM specifies colors, resolutions, positioning, minimal sizing, black and white applications, vehicle and other signage usage and more. A GSM also contains valuable information that instructs those using the logo in basic graphical practices and savvy--like the differences between printed and online resolutions, dots per inch, line screens, screen values, PMS colors, spot colors, screen-build four-color process colors, electronic file types and which type is best suited for which application, color space, etc. Graphical examples of correct usage and misuse are also included, as well as troubleshooting and FAQ sections.